If you are a local business owner, it is likely that you will be busy ensuring your business is performing as strongly as it can. This is why the idea of having another task to take care of may not sound too appealing. It seems as though with blogs and social media that business owners are being encouraged to spend an increasing amount of time away from their business, but in some cases, there are tangible benefits in doing so.
There is a great deal of importance of blogging for a local business owner, and these are some of the most important benefits.
It helps with SEO
If you have an online presence, you clearly want to be found, even if it is just by local customers. If you want to be found, you need to focus on SEO, and this is where blogging can help. You need to carry out keyword research to find the terms that people use to search when looking for a product or service you can offer, but when you are armed with this, you have the platform for your blog content. If a blog directs more people to your site, and you make more sales, it is well worth doing.
It positions you as an expert or specialist in the area
Of course, not everything is about sales. Blogging can help you to develop a reputation and be seen as an expert in this field. You may not get sales right away but if people trust your opinion and think that you are the expert to turn to in this area, you will get recommendations and your long-term image will be improved.
It creates a platform for discussion
Sometimes a blog is about you stating a view or opinion and then allowing debate to flourish from it. This will draw people to your site, but it also presents your business as being one that is happy to engage and debate with others, a trait that many people like. Also, if people like what you say, or find you state a compelling argument, they are likely to return to your blog, allowing you with an audience.
You can link to promotional offers/items on sale
A blog shouldn’t be about promoting, but you have the chance to draw attention to certain items if they are relevant to the content. Many blogs focus on problems that people face and if you have a solution to this problem, people will be keen to hear from you. You may also choose to place related adverts or links down the side-panels of your blog page.
It creates content that can be shared
If you have content with your company name and details, and the content is shared, it increases the likelihood of developing your audience or customer base. If you don’t have a blog, there is nothing to share but if you do have a blog, you have something that people may pass on to potential customers.
Don’t forget that you can blog yourself, you can get a member of staff to do it or you can even outsource it. These are all viable options, all coming with different costs, opportunity costs or implications. If your business has a high level of technical expertise or you have a considerable level of experience and local awareness, it is best to do it yourself. However, it may be that hiring a professional copywriter or blogger to provide focused content for you may provide you with all of the benefits of blogging without detracting from your other roles.