Why content is king for your business

One of the most common phrases in the online marketing era is that “content is King”. It is a saying that has been used so much that you can see why many people switch off and forget about the true point or purpose of the saying. This would be wrong though because content provides an excellent opportunity to grow your…

How content can help generate more sales for your business

If you are solely focused on making sales or improving sales for your business, you may wonder what content is of interest to you. Many people start to believe that content is solely about driving traffic towards a site or creating a brand persona. While these are important elements in a business strategy, some people may not class them as…

Blogs: The power of having your own voice

For many people, the internet is great because it allows them to be anonymous or as unobtrusive as possible on the internet. That can have a shady or nasty connotation depending on the actions of the people involved but it is fair to say that many people have developed a voice and persona on the internet, which they would never…

5 Fantastic ways to showcase your products or services through writing

If you have products or services that you want to bring to other people’s attention, your writing can help. Here are 5 fantastic ways to showcase your products or services through writing. A feature overview If you have a product or service that you are proud of and you want people to know all about it, tell its story. A…

20 Blog ideas for your business

While most people know that having a blog is a great idea for a business, they may struggle when it comes to knowing what to write about. Given that there is such a broad range of topics on which you could write about surrounding your business, it can be difficult to pick just one topic. This is why many people…