You could write the best quality content in the world but if no one reads it, you’ll never reap the benefits of your hard work. This is why you need to focus on ways to get more people to read your content and the following 10 tips are of relevance.
Post quality content on a regular basis
This is a tip that sounds too simple to be worth mentioning but you’d be surprised at how many people don’t follow it. If you don’t post good quality content, people won’t want to read what you have to say. If you don’t post on a regular basis, people will stop coming back or looking for what you have to say.
Make sure your posts can be shared
If you want as many people to read your content, you want to make sure that it can be shared. This means making it engaging, making it readable and making it easy for people to post links or share the content.
Consider using content curation tools
Content curation tools aren’t for everyone, but they have been used on an increasing basis in recent times. They can be a great way to give you ideas to create content and put your own spin on things. Your blog post or site should be about your opinion and thoughts but there is nothing wrong with getting a helping hand in getting helping hand to come up with ideas about what to focus on.
Encourage guest posts
Guest posts are great for a number of reasons. They can add a fresh or different viewpoint to your site, it provides you with content that you didn’t need to write and if your guest writer has an audience, they will bring traffic to your site.
Think about SEO
It is great to have your own audience who come and check your page on a regular basis but you should always be looking for a new audience. To do so, you need to make sure that you can be found on the major search engines. This means you need to set up your page and create content that will appeal to search engines (without negating your audience).
Always edit and proofread
It can seem as though writing your content takes enough time but there is a need to edit and check what you have written. Whether you do this yourself or request help in editing is up to you but you need to make sure that your content is being checked before being posted online.
When it comes to links, you should have internal and external links. Internal links are found in your content and they point to other pages on your site, which direct people to other relevant pages or pieces of content. You can take control of these links yourself. You also want to make sure that there are external links pointing towards your site.
You can do this yourself from social media sites that you can control but for real benefits, you want to make sure that other bloggers and posters are sharing links to your site. This is great to improve your audience and traffic towards your site but it will also help for SEO. When the leading search engines review sites, the quality and quantity of links pointing towards a page or site will have an impact on the rankings.
It can be easy to think that email marketing is no longer valid in the era of social media but this isn’t true at all. The old adage of the money is in the list is still true. This means that you should be looking to build a list and then emailing your list on a regular basis with relevant content and information.
Break long posts up
If you have a lot of content, there is a lot to be said for having a lengthy post, because some studies indicate that posts of 1,500 words or more are shared on a more regular basis. However, if you generally struggle to come up with content, you may find that splitting your content into smaller posts will provide you with regular posts and will provide people with reasons to come back to your site.
Be active on social media
There are more than enough social media platforms to choose from so make sure that you find the sites or platforms that work for you. Depending on what you are looking to sell or who you want to connect with, some sites are more relevant than others. Think about options like Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ and even Periscope and then create and engage with users. No matter what platform you opt for, be sure to learn the best practices and remember that you cannot promote all the time, there is a need to be social and engaging on social media sites.
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