10 Key benefits of writing blogs for your business

The thought of writing a blog and adding another task to your day or week isn’t something that every business is happy with. It is easy to think of a blog as being a hindrance to your business, but this isn’t the case. Blogs offer a great range of benefits and if you need convincing about why a blog is best for you, you will find these 10 key benefits of writing blogs for your business to be of benefit.

A blog is an easy way to communicate with your audience
All businesses should be looking to reach out to their audience in the most effective manner and how many times have you thought about how good it would be to have an easier way to communicate with your audience. Blogging is the easy way to communicate with your audience and businesses that don’t take this opportunity are depriving themselves of a great opportunity to develop customers and enjoy success.

A blog will boost your SEO
When it comes to being found online, you want to focus on SEO and blogs can really boost where you rank on search engines. Knowing the keywords that your customers use when looking for businesses is often the starting point for creating relevant and interesting blog content. If you can create content built around the keywords that people are looking for, you will find that you gain benefits in the long term.

You don’t need skills or experience to create a blog
Many people or businesses will be put off from creating a blog because they think that they lack the skills or experience needed to create a blog. The thing is, you don’t need any skills or experience to create a blog. There are great blogging platforms to choose from which take care of all of the technical elements for you, which means that all you need to do is write.

Your blog fits perfectly with social media
You probably know that your business needs to be on social media and to make the most of social media, you need to provide great quality content that is worth sharing. You will find that running a blog provides more impetus to your social media sites, so make sure that you create content that people want to share.

Blogs boost your business
The findings of a HubSpot survey suggests that 60% of businesses that blog on a regular basis acquire more customers. This is a good enough reason alone to add a blog to your regular business activities.

Blogs help you to develop a company voice and image
Creating an image and identity that people recognise and buy in to is important and a blog is the ideal way to create this. A blog provides you with a platform to share content and opinions. No matter what image or identity you want to have in your business, you will find that a blog provides you with the best way to get this identity across.

Blogs can position you as a market leader
If you use your blog to provide information and guidance about your industry, you will find that people will consider you to be an expert and market leader in your field. Gaining respect is crucial in the online world and your blog can play a massive role in ensuring people trust you and what you have to say, which will ensure that they look out for your posts and content in the future.

Blogs encourage engagement and conversation with your audience
While a blog is primarily you talking to your audience, blogs don’t have to be about one way traffic. There is a lot to be said for opening up your blog for comments from customers. If you can create a sense of community on your blog site, you will find that many people will come back to your blog on a regular basis to stay in touch with other people and find out different opinions.

Blogs ensure you stay in touch with the local industry and area
One of the best things about writing a blog is that researching for your blog can help you to stay on top of the latest news and stories from your industry and local area. It can be all too easy to lose touch with what is happening around your business if you focus on what you do. However, this isn’t of benefit to businesses because you need to know what is happening in your industry and running a blog can provide you with the added impetus to stay in touch with your industry.

Blogs don’t have to cost anything
You can set up a blog for free and promote it on social media, which means that you don’t need to spend a penny on your blog. This means that any return you receive from your blog will have come at no cost to you, which is definitely something that most businesses are happy to benefit from.

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Many Thanks
Ian Watson
Agent Content

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